Cheering seniors – October 2023 (second edition)


In 2022 we have carried out the Cheering seniors project with Niciodată singur – Prietenii vârstnicilor Association. This year we want to build another project together. 


Last year, alongside 30 seniors, we have watched a play from the State Jewish Theater at the HQ of Niciodată singur – Prietenii vârstnicilor Association. The play followed a festive dinner. Our purpose then: to offer emotion, hope and eagerness. 


According to a survey by the Niciodată singur – Prietenii vârstnicilor Association 1 in 4 seniors in the urban area is feeling lonely, 3 in 10 seniors say they have no one to talk to or count on, 1 in 4 seniors say he has a poor mental and physical state, increased by loneliness, and 1 in 2 seniors don’t benefit from enough support from family and community.


The lonely seniors who depend on others for basic needs don’t dare to dream of a dynamic life, they are only reliving the thrills of some activities in their memory alone. And the intensity of those memories is fading year by year.


pastel Association believes that the elders of any community are fountains of stories. And we want to give a good story to a group of elders from the Niciodată Singur Association in Bucharest. 


Our objective, in October 2023, is to offer seniors that are beneficiaries of the Niciodată Singur Association, an experience they will never forget. Our purpose is the same as in 2022, but the experience will change. We believe a traditional Romanian music concert will fill their hearts with joy and give them hope. 


Your support through a donation will represent an experience for the elders. Getting ready and leaving the home loneliness to listen to a concert in an October day will stay with them and become part of their identity, emotions, and joy. Let’s give them a good concert! The music will imprint on their souls forever. 


Our grandparents deserves this experience. Just because they are ours, they belong to all of us. Donate below any amount of money and support our plan. We promise to share their reactions after the concert. We also thank you for sharing this project with your friends and colleagues. 



Thank you for your support, you also deserve a big round of applause! 

pastel Association believes in the power of recurrent good deeds, done month by month. If our mission fits and you wish to leave a mark on the world, donate for this project, and spread the news of this fundraising with your colleagues and friends. Let’s make it count and let’s not leave a month pass without doing a good deed!

Active good deeds 2023, Fapte bune active